FASTRACK – COCKPIT

TitleFASTRACK – COCKPIT
ClientTITIAN INDUSTRIES
Product / ServiceACCESSORIES
CategoryA06. Clothing, Footwear & Accessories
EntrantLOWE & PARTNERS SINGAPORE, SINGAPORE
Entrant Company:LOWE & PARTNERS SINGAPORE, SINGAPORE
Advertising Agency:LOWE & PARTNERS SINGAPORE, SINGAPORE
Production Company:CURIOUS FILMS Mumbai, INDIA

Brief Explanation

Fastrack has been a one stop fashion destination, with designs that capture the energy of today’s youth. It has always stayed true to its brand communication, which portrays the youth’s desire to stay ‘uncommitted’ and to ‘move on’ While the entire world had its reasons on why inventions were made, we (Fastrack) have our own take on how they fulfill needs. Mobile phones. Tinted glasses. Salsa. Answering Machines. Elevators. Have you ever wondered why certain inventions caught on real quick? They were not fads that simply came and went. The creative articulates our very own crazy theories on why the world moved on to these inventions and why we still use them every day. The TVC shows Genelia D’Souza (successful Bollywood Actress) and Virat Kohli (successful Indian Cricketer) in a situation, where they portray the ‘real reason’ for the world to move on to certain invention. The TVC is stylized to resemble America in the 60’s, so as to add to the edginess and style quotient of the brand.

Credits

Name Position
Team Lowe Asia Pacific Chief Creative Officer
Team Lowe Asia Pacific Executive Creative Director
Team Lowe Asia Pacific Creative Director
Team Lowe Asia Pacific Copywriter
Team Lowe Asia Pacific Art Director
Team Lowe Asia Pacific Agency Producer
Team Lowe Asia Pacific Account Supervisor
Team Lowe Asia Pacific Advertiser's Supervisor
Team Lowe Asia Pacific Account Manager
Team Lowe Asia Pacific Planner