Title | NEWSPAPER |
Brand | HAVELLS |
Product / Service | ELECTRICAL FAN |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Entrant Company: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Advertising Agency: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Production Company: | FOOTCANDLES Mumbai, INDIA |
Name | Position |
---|---|
Team Lowe Asia Pacific | Chief Creative Officer |
Team Lowe Asia Pacific | Executive Creative Director |
Team Lowe Asia Pacific | Creative Director |
Team Lowe Asia Pacific | Copywriter |
Team Lowe Asia Pacific | Art Director |
Team Lowe Asia Pacific | Agency Producer |
Team Lowe Asia Pacific | Account Supervisor |
Team Lowe Asia Pacific | Advertiser's Supervisor |
Team Lowe Asia Pacific | Account Manager |
Team Lowe Asia Pacific | Planner |
It is a habit that is way too common. On a warm sultry day, you pick up whatever you can lay your hands on and fan yourself – that’s the simple insight here. Effective and wildly popular, the Havells campaign utilizes typical twisted word-play humor of Indian life for deadly impact and stickiness. Bold, mocking and funny advertising on Havells by Team Lowe Lintas in recent times has turned this into one of the most recognized and fastest growing brands in an otherwise dull, semi industrial category. It is a habit that is way too common. On a warm sultry day, you pick up whatever you can lay your hands on and fan yourself – that’s the simple insight here. TVC has a school teacher casually flapping test answer sheets for some air when the school kids surround her to tell her how they have toiled hard for an entire year to write their tests and it is not fair on her part to use them as a fan. TVC ends by saying “Hawa Chahiye? Havells Fan Lagaiye” (Need air? Get Havells Fan).