LADY

TitleLADY
ClientHAVELLS
Product / ServiceELECTRICAL FAN
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantLOWE & PARTNERS SINGAPORE, SINGAPORE
Entrant Company:LOWE & PARTNERS SINGAPORE, SINGAPORE
Advertising Agency:LOWE & PARTNERS SINGAPORE, SINGAPORE
Production Company:FOOTCANDLES Mumbai, INDIA

Brief Explanation

People do all kinds of things to save electricity – they might as well buy a Havells Geyser. It is a habit that is way too common. On a warm sultry day, you pick up whatever you can lay your hands on and fan yourself – that’s the simple insight here. Effective and wildly popular, the Havells campaign utilizes typical twisted word-play humor of Indian life for deadly impact and stickiness. Bold, mocking and funny advertising on Havells by Team Lowe Lintas in recent times has turned this into one of the most recognized and fastest growing brands in an otherwise dull, semi industrial category. It is a habit that is way too common. On a warm sultry day, you pick up whatever you can lay your hands on and fan yourself – that’s the simple insight here. TVC has a school teacher casually flapping test answer sheets for some air when the school kids surround her to tell her how they have toiled hard for an entire year to write their tests and it is not fair on her part to use them as a fan. TVC ends by saying “Hawa Chahiye? Havells Fan Lagaiye” (Need air? Get Havells Fan).

Credits

Name Position
Team Lowe Asia Pacific Chief Creative Officer
Team Lowe Asia Pacific Executive Creative Director
Team Lowe Asia Pacific Creative Director
Team Lowe Asia Pacific Copywriter
Team Lowe Asia Pacific Art Director
Team Lowe Asia Pacific Agency Producer
Team Lowe Asia Pacific Account Supervisor
Team Lowe Asia Pacific Advertiser's Supervisor
Team Lowe Asia Pacific Account Manager
Team Lowe Asia Pacific Planner