Brief Explanation

THE STORY OF AN ENGLISH NEWSPAPER THAT WON THE TAMIL HEARTLAND WITH AN ENGLISH SONG ON TAMIL RADIO & MOBILE MMS SCREENS & ONLINE VIDEO POSTS : Madurai Chinna Ponnu - an uneducated rural folk singer in the Tamil language was live on radio singing in English for the first time ever. The largely Tamil speaking audience woke up to the news that THE TIMES OF INDIA, the world's largest English Daily, has arrived in Madurai. Her original folk song in Tamil was literally translated : Naaka = Tongue, Mukka = Nose. NAAKA MUKKA Now in English = THE TIMES OF INDIA, Now in Madurai. Idea : Superhit Tamil song Naaka Mukka, was entirely resung with literal English Lyrics, word for word by the same original Tamil singer - Madurai Chinna Ponnu, who did not know a single word of English before this song. Eg: Naaka = Tongue, Mukka = Nosa... Media : The video of the song was made available for Mobile Phone MMS screens, with free downloads at over 300 Univercell Mobile stores across Tamil Nadu. Results : 100,000+ recorded mobile downloads, Million+ online views in the first week on YouTube, facebook, orkut etc.