BEER OF PERFECTION

TitleBEER OF PERFECTION
ClientDIAGEO KOREA
Product / ServiceGUINESS
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantTBWA\KOREA Seoul, KOREA
Entrant Company:TBWA\KOREA Seoul, KOREA
Advertising Agency:TBWA\KOREA Seoul, KOREA
Production Company:COUNT TO 13 Seoul, KOREA

Brief Explanation

The film shows how Guinness Beer is different from other beers, by visualizing how Guinness uses roasted barley and twice as more hop to create its creamy head. In this way, the film emphasizes how Guinness is the ‘Beer of Perfection.’ Korean top movie star WooSung Jung invites viewers to experience this unprecedented, perfect beer.

Credits

Name Position
Sung Joon Park Creative Director
Jae Ho Kim Copywriter
Sung Hwa Lee/Hyuck Jin Jung Art Director
Ji Hoon Jun Agency Producer
Dooman Kim Director
Minki Jeon/Eun Kyung Ahn/Hye Jin Yoon Account Manager