Title | BEER OF PERFECTION |
Brand | DIAGEO KOREA |
Product / Service | GUINESS |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | TBWA\KOREA Seoul, KOREA |
Entrant Company: | TBWA\KOREA Seoul, KOREA |
Advertising Agency: | TBWA\KOREA Seoul, KOREA |
Production Company: | COUNT TO 13 Seoul, KOREA |
Name | Position |
---|---|
Sung Joon Park | Creative Director |
Jae Ho Kim | Copywriter |
Sung Hwa Lee/Hyuck Jin Jung | Art Director |
Ji Hoon Jun | Agency Producer |
Dooman Kim | Director |
Minki Jeon/Eun Kyung Ahn/Hye Jin Yoon | Account Manager |
The film shows how Guinness Beer is different from other beers, by visualizing how Guinness uses roasted barley and twice as more hop to create its creamy head. In this way, the film emphasizes how Guinness is the ‘Beer of Perfection.’ Korean top movie star WooSung Jung invites viewers to experience this unprecedented, perfect beer.