PERFECT SMILE

TitlePERFECT SMILE
ClientMcDONALD'S JAPAN
Product / ServiceCORPORATE MESSAGE
CategoryA15. Corporate Image
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency:BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company:ONION Tokyo, JAPAN

Brief Explanation

We expressed the best level hospitality of McDonald’s crews by making a crew as a leading star in the movie. No matter how unwelcomed customers come to the counter, a McDonald's crew offers services with the best smile without showing any embarrassing faces. The film is presented in a pleasant tone and manner like the McDonald's corporate tone.

Credits

Name Position
Tomokatsu Takayama/Tadashi Inoue Creative Director
Toshiji Kimura Agency Producer
Mark Blears/Takayuki Imai/David Offenbach-Abbott Account Supervisor
John Kim Advertiser's Supervisor