| Title | DATE GONE WRONG |
| Brand | SENTOSA LEISURE GROUP |
| Product / Service | AFTER 5PM COUPLE PROMOTIONS |
| Category | B01. Internet Film |
| Entrant | MANDATE ADVERTISING Singapore, SINGAPORE |
| Entrant Company: | MANDATE ADVERTISING Singapore, SINGAPORE |
| Advertising Agency: | MANDATE ADVERTISING Singapore, SINGAPORE |
| Production Company: | GAIA FILMS Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Desmond Kuah | Creative Director |
| James Dickinson | Copywriter |
| Desmond Kuah | Art Director |
| Jimmy Teo | Agency Producer |
| William Char | Account Supervisor |
| Anna Ng And Hendriaty Husni | Advertiser's Supervisor |
| Julian Sin | Producer |
| Desmond Kuah | Director |
| Phushia | Post Production |
| Jimmy Teo | Account Manager |
| William Char | Planner |
| Teck | Director Of Photography |
Our Anti-Boring-Dates viral video for our client – Sentosa - created to generate a buzz amongst the Singaporean youth – inspiring them to share the video with their friends. In an interesting and engaging manner, our intent was to highlight that, for the most-part, the youth of today have slipped into a rut of doing the same old things when dating. We wanted to convey the message that there is an alternative: Sentosa. Now there’s a place that has a whole host of fun and unique activities to capture the imagination. However, we wanted to let them know about it with not just a message or a flashy ad – but by starting a Movement: Help Us All To Stop Boring Dates Now!