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TitleHIDE
ClientGN INFOMEDIA PVT.
Product / ServiceGNN NEWS
CategoryA11. Publications & Media
EntrantWHAT THE HELL? New Delhi, INDIA
Entrant Company:WHAT THE HELL? New Delhi, INDIA
Advertising Agency:WHAT THE HELL? New Delhi, INDIA
Production Company:NIRVANA FILMS Bangalore, INDIA

Brief Explanation

Most of the content of news Channels in India is polluted by irrelevant events and stories of attention-seeking newsmakers (movie / television stars, religious gurus, socialites, cricketers, cheer leaders, fashion designers, politicians, etc.), which are not even worthy of being broadcasted as news. News channels force glamorized / sensationalized news to the viewers. Calling it Breaking News. Making News fragile, weak. The film portrays a common man who wants to watch real, meaningful news. But the news which is being shown on T.V. appears nonsensical to him. Frustrated, he switches the channel to GNN NEWS. As he does that, all the nonsense (attention seeking newsmakers) is out of television. They try to hide and are afraid / envious of the fact that they are not a part of News anymore. While the man is intrigued by the News which is not exaggerated, overblown and is true to the ethics of journalism.

Credits

Name Position
Chetan Sharma Creative Director
Chetan Sharma Copywriter
Abdul Rahman/Amresh Kumar Art Director
Dhiraj Kumar Agency Producer
Dhiraj Kumar Account Supervisor
Divesh Bajaj Advertiser's Supervisor
Lisa D'costa Producer
Tharaq Andrews Director
Shyam Salgaonkar Editor
Famous Studios Post Production
Tassaduq Hussain Cameraman
Tassaduq Hussain Lighting
Aman Mishra Account Manager
Aman Mishra Planner
Tassaduq Hussain Cinematographer
Tassaduq Hussain Director Of Photography
Indiapost Mumbai EditingCompany