| Title | CHEATING |
| Brand | TATA TELESERVICES |
| Product / Service | VIRGIN MOBILE |
| Category | A14. Commercial Public Services |
| Entrant | BATES 141 Mumbai, INDIA |
| Entrant Company: | BATES 141 Mumbai, INDIA |
| Advertising Agency: | BATES 141 Mumbai, INDIA |
| Production Company: | CURIOUS FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral | Chief Creative Officer |
| Sagar Mahabaleshwarkar | Executive Creative Director |
| Abhinav Pratiman | Creative Director |
| Sonal Dabral/Sagar Mahabaleshwarkar/Abhinav Pratiman/Sambit Mohanty/Bhavna K/Rajat D/Riti H | Copywriter |
| Kiran Nagda | Art Director |
| Tasneem Rajgara | Agency Producer |
| Sandeep Pathak/Nutan Sooda | Account Supervisor |
| Shazad Bhagwagar | Producer |
| Vivek Kakkad | Director |
| Sachin Ramchandani/Marita Ferreira | Account Manager |
| Dheeraj Sinha | Planner |
Virgin Mobile's Mobile Number Portability (MNP) campaign gives its audience reasons to break up with their existing service provider, much like they would with their boyfriend or girlfriend in real life. In this film, a young woman feigns a pregnancy to embarrass her boyfriend even further when she catches him cheating on her, urging the consumer to break up with his current service provider.