Product / ServiceVIRGIN MOBILE
CategoryA14. Commercial Public Services
EntrantBATES 141 Mumbai, INDIA
Entrant Company:BATES 141 Mumbai, INDIA
Advertising Agency:BATES 141 Mumbai, INDIA
Production Company:CURIOUS FILMS Mumbai, INDIA

Brief Explanation

Virgin Mobile's Mobile Number Portability (MNP) campaign gives its audience reasons to break up with their existing service provider, much like they would with their boyfriend or girlfriend in real life. In this film, a young woman feigns a pregnancy to embarrass her boyfriend even further when she catches him cheating on her, urging the consumer to break up with his current service provider.


Name Position
Sonal Dabral Chief Creative Officer
Sagar Mahabaleshwarkar Executive Creative Director
Abhinav Pratiman Creative Director
Sonal Dabral/Sagar Mahabaleshwarkar/Abhinav Pratiman/Sambit Mohanty/Bhavna K/Rajat D/Riti H Copywriter
Kiran Nagda Art Director
Tasneem Rajgara Agency Producer
Sandeep Pathak/Nutan Sooda Account Supervisor
Shazad Bhagwagar Producer
Vivek Kakkad Director
Sachin Ramchandani/Marita Ferreira Account Manager
Dheeraj Sinha Planner