ANIMAL KINGDOM

TitleANIMAL KINGDOM
ClientCHEIL JEDANG
Product / ServiceCONDITION ORIENTAL RAISIN WATER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantINNOCEAN WORLDWIDE Seoul, KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, KOREA
Advertising Agency:INNOCEAN WORLDWIDE Seoul, KOREA
Production Company:MOTHER PRODUCING COMPANY Seoul, KOREA

Brief Explanation

"hutgaesoo" or oriental raisin water is a new type of beverage for your post-drinking thirst. To add humor and illustrate such similar situation among consumers, we used animals to describe the dehydrated morning after experience.