SUPER IN. SUPER OUT.

Short List
TitleSUPER IN. SUPER OUT.
ClientLION NATHAN
Product / ServiceHAHN SUPER DRY BEER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantPUBLICIS MOJO Sydney, AUSTRALIA
Entrant Company:PUBLICIS MOJO Sydney, AUSTRALIA
Advertising Agency:PUBLICIS MOJO Sydney, AUSTRALIA
Production Company:MJZ Los Angeles, USA

Brief Explanation

At the Hahn brewery, the superness is brewed into Hahn SuperDry at every stage of its creation. Awesome music is pumped into the barley grains, which are crushed by bodybuilders using mallets. The smashed barley is infused with kung-fu movie and the superness of a monster truck Delorean. The beer is pounded with beats by a heavy metal drummer, poured over a tower of winning trophies, and pumped through a glass panther before being fermented in a rhinestone encrusted Elvis vat. And once the superness is brewed in, each bottle of beer is capped by a hardworking ferret.

Credits

Name Position
Craig Davis Chief Creative Officer
Micah Walker Executive Creative Director
Justine Armour Copywriter
Ruth Bellotti Art Director
Adrian Shapiro Agency Producer
Deanne Constantine Account Supervisor
Scott Kaplan Producer
Tom Kuntz Director
Gavin Cutler Editor
Simon Lister, Nylon Studios Sound Design/Arrangement
Mackenzie Cutler Editing Company
Eight Vfx Visual Effects
Karl Richter, Level Two Music Music Supervisor