LANE 1

TitleLANE 1
BrandDAIICHI SHOKAI CO.
Product / ServiceGAMES MANUFACTURER
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company:ADK JAPAN Tokyo, JAPAN
Advertising Agency:ADK JAPAN Tokyo, JAPAN
Production Company:TYO MONSTER Tokyo, JAPAN

Credits

Name Position
Ken Shimizu Executive Creative Director
Takeshi Yamamoto Creative Director
Masaharu Osawa Copywriter
Yoichi Terasaka Agency Producer
Tomotaka Akatsuka Advertiser's Supervisor
Masaharu Osawa/Sotaro Tanaka Planner

Brief Explanation

Dai-ichi is a Japanese company producing unique pinball game machines In order to raise its low awareness quickly, our TVC calls attention to the company name'Dai-ichi (one in English)' in an entertaining way.