LANE 1

TitleLANE 1
ClientDAIICHI SHOKAI CO.
Product / ServiceGAMES MANUFACTURER
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company:ADK JAPAN Tokyo, JAPAN
Advertising Agency:ADK JAPAN Tokyo, JAPAN
Production Company:TYO MONSTER Tokyo, JAPAN

Brief Explanation

Dai-ichi is a Japanese company producing unique pinball game machines In order to raise its low awareness quickly, our TVC calls attention to the company name'Dai-ichi (one in English)' in an entertaining way.

Credits

Name Position
Ken Shimizu Executive Creative Director
Takeshi Yamamoto Creative Director
Masaharu Osawa Copywriter
Yoichi Terasaka Agency Producer
Tomotaka Akatsuka Advertiser's Supervisor
Masaharu Osawa/Sotaro Tanaka Planner