TABIO SLIDE SHOW

Short List
TitleTABIO SLIDE SHOW
ClientTABIO
Product/ServiceLEGWEAR
CategoryB03. Interactive Film
EntrantTAIYO KIKAKU Tokyo, JAPAN
Entrant Company:TAIYO KIKAKU Tokyo, JAPAN
Advertising Agency:PROJECTOR Tokyo, JAPAN
Production Company:TAIYO KIKAKU Tokyo, JAPAN

Brief Explanation

BRIEF 'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese legwear brand, Tabio. Solution The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this 'sock sliding' movie was also used on EC site, which made this action a symbolic expression for Tabio's web experience. Tabio Slide Show is a e-commerce website that distributes branding contents but also, a catalog built in the website where you can buy socks with just one click. Results As a result, the EC site which integrated branding and commerce, doubled the increase in sales.

Credits

Name Position
Koichiro Tanaka Creative Director
Ryuta Modeki Art Director
Shinichi Saeki Agency Producer
Satoshi Takahashi Producer
Yuichi Kodama Director
Yuichi Kodama/Akio Sakamaki Editor
Keisuke Tominaga Sound Design/Arrangement
Masaya Nakahara Cameraman
Tetsu Moritera Lighting
Gutevolk Music
Shimpei Oshima Planner
Caviar EditingCompany
Seruzio Nishida/Yui Watanabe Designer
Ryota Izumiya Assistant Producer
Minoru Sako Tech Director
Hiroshi Okamura Ipad Developper