Title | TABIO SLIDE SHOW |
Brand | TABIO |
Product / Service | LEGWEAR |
Category | B03. Interactive Film |
Entrant | TAIYO KIKAKU Tokyo, JAPAN |
Entrant Company: | TAIYO KIKAKU Tokyo, JAPAN |
Advertising Agency: | PROJECTOR Tokyo, JAPAN |
Production Company: | TAIYO KIKAKU Tokyo, JAPAN |
Name | Position |
---|---|
Koichiro Tanaka | Creative Director |
Ryuta Modeki | Art Director |
Shinichi Saeki | Agency Producer |
Satoshi Takahashi | Producer |
Yuichi Kodama | Director |
Yuichi Kodama/Akio Sakamaki | Editor |
Keisuke Tominaga | Sound Design/Arrangement |
Masaya Nakahara | Cameraman |
Tetsu Moritera | Lighting |
Gutevolk | Music |
Shimpei Oshima | Planner |
Caviar | EditingCompany |
Seruzio Nishida/Yui Watanabe | Designer |
Ryota Izumiya | Assistant Producer |
Minoru Sako | Tech Director |
Hiroshi Okamura | Ipad Developper |
BRIEF 'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese legwear brand, Tabio. Solution The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this 'sock sliding' movie was also used on EC site, which made this action a symbolic expression for Tabio's web experience. Tabio Slide Show is a e-commerce website that distributes branding contents but also, a catalog built in the website where you can buy socks with just one click. Results As a result, the EC site which integrated branding and commerce, doubled the increase in sales.