HOLD

TitleHOLD
BrandCHÂTEAU SAINT-ESTÈVE
Product / ServiceCUVÉE ALTAÏR WINE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Name Position
Connie Lo Executive Creative Director
Nutchanun Chiaphanumas Creative Director
Spring Liu/Nutchanun Chiaphanumas Copywriter
Nateepat Jaturonrasmi/Martin Tong Art Director
Isa Wai/Anita Leung Agency Producer
Kennie Chung Account Supervisor
Qun Tao Advertiser's Supervisor
Thammawan Markvichit/Melvin Wong Producer
Surapong Ploensang Director
Duriyin Nadesuwan Editor
Cinedigital Sound Design/Arrangement
Nampol Jarak Cameraman
Karen Peng Account Manager
Phenomena EditingCompany

Brief Explanation

This is the incredible story of a man who, over the months, years and decades, refuses to pee. From a single man to married with kids, until his dying breath, we see him hold it in. Why? Because he once drank Cuvee Altair, a wine so good, you'll want to savour it forever.