Product / ServiceCSR PROGRAMME
CategoryA16. Public Service, Charity & Fund Raising
EntrantR K SWAMY BBDO New Delhi, INDIA
Entrant Company:R K SWAMY BBDO New Delhi, INDIA
Advertising Agency:R K SWAMY BBDO New Delhi, INDIA
Production Company:MORSE CODE FILMS Mumbai, INDIA

Brief Explanation

The scene is of a typical office in metropolis India, which typically uses underaged workers at cheap or no salaries. The TVC is aimed at the urban Indian audience who are so used to this situation of children working, that they are totally and shockingly oblivious to it. This campaign is meant to shake them out of their stupor.


Name Position
Ankur Suman Creative Director
Abhishek Dubey Copywriter
Biju John Account Supervisor
Mehul Atha Director
Sailesh Baderia Account Manager