| Title | DIRTY JOKE |
| Brand | ONGC |
| Product / Service | CSR PROGRAMME |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | R K SWAMY BBDO New Delhi, INDIA |
| Entrant Company: | R K SWAMY BBDO New Delhi, INDIA |
| Advertising Agency: | R K SWAMY BBDO New Delhi, INDIA |
| Production Company: | MORSE CODE FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Ankur Suman | Creative Director |
| Abhishek Dubey | Copywriter |
| Biju John | Account Supervisor |
| Mehul Atha | Director |
| Sailesh Baderia | Account Manager |
The scene is of a typical office in metropolis India, which typically uses underaged workers at cheap or no salaries. The TVC is aimed at the urban Indian audience who are so used to this situation of children working, that they are totally and shockingly oblivious to it. This campaign is meant to shake them out of their stupor.