GROW UP, NOT OLD

TitleGROW UP, NOT OLD
ClientKIA AUSTRALIA
Product / ServiceKIA SPORTAGE
CategoryA08. Cars & Automotive Services
EntrantINNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Entrant Company:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Advertising Agency:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Production Company:PRODIGY Sydney, AUSTRALIA

Brief Explanation

Other than banks, automotive is probably Australia's least creative advertising category. A car ad that is not created using CGI immediately stands out. One that doesn't feature a car sweeping through hills even more so. And a TV commercial that is genuinely funny is highly unusual. Tim Bullock (who also wrote The Comedy Channel's advertising adland comedy :30 Seconds) directed with a deft touch. The ad features cameos from Melle Mel and Scorpio from Grandmaster Flash and the Furious Five as a mild middle aged man pops out for the nappies and relives his youth.

Credits

Name Position
Scott Lambert Creative Director
Robin Feiner Copywriter
Guy Collins Art Director
John Lamble Agency Producer
Simon Hornery Account Supervisor
Gerrit Walters Advertiser's Supervisor
Julianne Shelton Producer
Tim Bullock Director
Adam Wills Editor
Frame/Set And Match Post Production
Grandmaster Melle Mel And The Furious Five/The Message Music
Janine Allan Account Manager
Kathy O'connor Planner
Keith Wagstaff Director Of Photography