TOGETHER

TitleTOGETHER
ClientEARTH HOUR GLOBAL
Product / ServiceEARTH HOUR PLUS
CategoryA16. Public Service, Charity & Fund Raising
Entrant@radical.media Sydney, AUSTRALIA
Entrant Company:@radical.media Sydney, AUSTRALIA
Advertising Agency:LEO BURNETT CHICAGO, USA
Production Company:@radical.media Sydney, AUSTRALIA

Brief Explanation

Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. 

 For 

Earth Hour 2011, @radical.media Sydney in conjunction with Leo Burnett Chicago shot a TV commercial which encouraged people to go "Beyond the Hour" by doing something extra in their day to day life to reduce CO2 emissions further such as ride a bike to work rather than driving. The result was that the ad ran in 135 countries and hundreds of millions of people in 5,251 cities and towns participated. In addition over 700,000 people watched the ad on YouTube.

Credits

Name Position
Jon Wyville/Dave Leow Creative Director
Tohru Oyasu Copywriter
Rainer Schmidt Art Director
Svp Content Architect: Vincent Geraghty Agency Producer
Evp Account Director: Bob Raidt Account Supervisor
Helen Morahan Producer
Greg Jardin Director
Greg Jardin Editor
Nylon New York Sound Design/Arrangement
Visual Efx: The Mill/New York Post Production
Senior Account Executive: Kirsti Boston Account Manager
Tristan Milani Director Of Photography
Outpost Digital EditingCompany