GIVE YOUR ALL - WOOL BLACK

Bronze Spike Campaign

The Flash Player is required to view this content.

Campaign
1 of 2
2 of 2
TitleGIVE YOUR ALL - WOOL BLACK
ClientADIDAS/NZRU
Product / ServiceADIDAS/NEW ZEALAND RUGBY UNION
CategoryB01. Internet Film
2 of 2 Campaign
EntrantWHYBIN\TBWA Auckland, NEW ZEALAND
Entrant Company:WHYBIN\TBWA Auckland, NEW ZEALAND
Advertising Agency:WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Advertising Agency:TBWA\TEQUILA Auckland, NEW ZEALAND
Production Company:WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Production Company:TBWA\TEQUILA Auckland, NEW ZEALAND

Brief Explanation

With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.

Credits

Name Position
Andy Blood Executive Creative Director
Guy Roberts/Corey Chalmers Creative Director
Chris Childerhouse/Corey Chalmers Copywriter
Carl Lough/Guy Roberts Art Director
Marg Slater Agency Producer
Samantha Macaulay/Blake Crosbie Account Manager
Alex O'Shaughnessy Editor