Title | GIVE YOUR ALL - PAPIER MACHE |
Brand | ADIDAS/NZRU |
Product / Service | ADIDAS/NEW ZEALAND RUGBY UNION |
Category | B01. Internet Film |
1 of 2 Campaign | |
Entrant | WHYBIN\TBWA Auckland, NEW ZEALAND |
Entrant Company: | WHYBIN\TBWA Auckland, NEW ZEALAND |
Advertising Agency: | WHYBIN\TBWA Auckland, NEW ZEALAND |
2nd Advertising Agency: | TBWA\TEQUILA Auckland, NEW ZEALAND |
Production Company: | WHYBIN\TBWA Auckland, NEW ZEALAND |
2nd Production Company: | TBWA\TEQUILA Auckland, NEW ZEALAND |
Name | Position |
---|---|
Andy Blood | Executive Creative Director |
Guy Roberts/Corey Chalmers | Creative Director |
Chris Childerhouse/Corey Chalmers | Copywriter |
Carl Lough/Guy Roberts | Art Director |
Marg Slater | Agency Producer |
Samantha Macaulay/Blake Crosbie | Account Manager |
Alex O'Shaughnessy | Editor |
With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.