HELMET COFFIN

TitleHELMET COFFIN
ClientASIA INJURY PREVENTION FOUNDATION
Product / ServiceROAD SAFETY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantOGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM
Entrant Company:OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM
Advertising Agency:OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM
Production Company:FATMAN FILMS Ho Chi Minh City, VIETNAM

Brief Explanation

It is compulsory for Adults to wear helmets in Vietnam, but not Children. Every year Vietnam suffers 23,000 child-related motorbike fatalities. 75% of these could be avoided if children wore helmets. AIP Foundation wanted to make sure that they got the message loud and clear.

Credits

Name Position
Todd Mccracken Executive Creative Director
Todd Mccracken/Craig Love/Du Tang Copywriter
Todd Mccracken/Bj Galinato Art Director
Lan Huong Nguyen Agency Producer
Gordon Westman/Jimmy Singh/Malcolm Soh Producer
The Colony Director
John Truei Editor
Nylon Studios Sound Design/Arrangement
The Colony Post Production
Thorsten Orth Account Manager
James Brown Director Of Photography