GAME ON

TitleGAME ON
ClientCATHAY PACIFIC AIRWAYS
Product / ServiceAIRLINE
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company:RSA FILMS ASIA Hong Kong, HONG KONG

Brief Explanation

The Hong Kong Sevens is the Super Bowl of Asia and Cathay Pacific is its founding and co-title sponsor. Every year we create a commercial to reinforce Cathay Pacific's commitment to the events. This year we did it by turning real-world air-travel experiences into a winning rugby strategy by pitting real flight attendants aga

Credits

Name Position
Thierry Halbroth Executive Creative Director
Anita Ng (Associate Creative Director) Creative Director
Thierry Halbroth/Don Ellis Copywriter
Kato Tsang Art Director
Ida Man/Chung Yau Agency Producer
Nick Livesey Director
Adrian Brady Editor
Digit Digit Post Production
Billy Idol "rebel Yell" Remixed By Schtung Music Music
Siu Dee Director Of Photography