TORTOISE

TitleTORTOISE
ClientFOSTERS GROUP
Product / ServiceCARLTON NATURALS
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA

Brief Explanation

We open on a young guy, Nick drinking a Carlton Natural with his mates at a bar. When suddenly his mate spots his angry ex girlfriend walking into the bar and alerts him to her presence. Realising this could lead to an ugly confrontation his eyes widen in absolute fear. A SCIENTIFIC GERMAN VO THEN SAYS: Sensing his unhinged ex-girlfriend’s presence in zee bar, Nick goes with his natural instinct und perfectly mimics zee behaviour of zee speckled shelled tortoise. Suddenly his head starts to sink into the collar of his shirt and then beyond, disappearing completely into his shoulders like a tortoise’s head retreating into its shell. The ex-girlfriend fails to see him and then moves on none the wiser. He is saved. He now pops his head out completely relieved and happily continues his conversation with his mates. SCIENTIFIC GERMAN VO: Carlton Natural. Go with your natural instincts. Cut to packshot of Carlton Natural on the table (with the Superior dry lager element visually emphasized) with the super: Super: Go with your natural instincts.

Credits

Name Position
James Mcgarth Chief Creative Officer
Ant Keogh Executive Creative Director
Julian Schreiber And Tom Martin Creative Director
Julian Schreiber And Tom Martin Copywriter
Julian Schreiber And Tom Martin Art Director
Sevda Cemo Agency Producer
Paul Mcmillan/Mick Mckeown/Phoebe Farquharson Account Supervisor
Paul Mcmillan/Mick Mckeown/Phoebe Farquharson Advertiser's Supervisor
Michael Ritchie/Georgina Wilson Producer
Simon Mcquiod Director
Paul Le Couteur/Flagstaff Studios Sound Design/Arrangement
Animal Logic Post Production
Paul Mcmillan/Mick Mckeown/Phoebe Farquharson Account Manager