PEPSI PINAS

TitlePEPSI PINAS
ClientPEPSICO INTERNATIONAL
Product / ServicePEPSI
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO Makati City, THE PHILIPPINES
Production Company:REVOLVER STUDIOS Makati City, THE PHILIPPINES

Brief Explanation

As a tribute to the Filipino youth and the country's Independence Day, Pepsi launched a limited edition cola called Pepsi Pinas (slang for Philippines). Weeks before the celebration, the brand aired this two minute spot that parodies Filipino action films from the 80's-90's. It is part of a campaign that embraces Filipino pop culture. This video was also uploaded on YouTube and in one weekend shot into the top 18 of the global Viral Video Chart with over 300,000 views.

Credits

Name Position
David Guerrero Chief Creative Officer
David Guerrero Executive Creative Director
Dale Lopez Creative Director
Rachel Teotico/Raymund Sison/David Guerrero Copywriter
Dennis Nierra/Tim Villela/Dale Lopez Art Director
Aldous Pagaduan Agency Producer
Carmela Quirino Montilla Account Supervisor
Steve Romasanta/Maliha Subhani/Michael Eric Rosales Advertiser's Supervisor
Dalla Sucgang Account Manager
Cristina Buenaventura Planner