Title | LUTONG BAHAY |
Brand | A. TUNG CHINGCO MANUFACTURING CORP. |
Product / Service | LIGO SARDINES |
Category | A01. Food Products |
Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Entrant Company: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Advertising Agency: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Production Company: | ARKEO FILMS Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Ompong Remigio | Chief Creative Officer |
Ompong Remigio | Copywriter |
Bunny Vivero | Art Director |
Aldrin Anthony A. Galang | Agency Producer |
Boy Pangilinan | Account Supervisor |
Aldrin Anthony Galang | Producer |
Joel Ruiz | Director |
Ted Mosuelo/Mark Mijares | Editor |
Julius Canapi/Juan Miguel Salvador | Sound Design/Arrangement |
Fluid Post | Post Production |
Noel Lumibao | Cameraman |
Ike Avellana | Lighting |
Boy Pangilinan | Planner |
Ike Avellana | Cinematographer |
Ike Avellana | Director Of Photography |
Fluid Post | EditingCompany |
Production Designer: Erick De Guzman/Colorist: Leoby Marquez | Other Credits |
Ligo Sardines have been a family favorite for more than 50 years so the concept is while times have changed and people have changed; Ligo Sardines are as good now as they were then. The ad is in black and white and set in the 1950s when Ligo Sardines first became available. It’s true to the ads of that era, complete with the wooden acting, hard-selling script, endless product shots and the prim and proper, happy homemaker preparing the meal of Ligo Sardines for her family. But there’s a twist. In walk two modern-day teenagers, stunning the family with their Technicolor hues and unfussy manner. Gathered round the table, they all enjoy the same Ligo Sardines