LUTONG BAHAY

TitleLUTONG BAHAY
ClientA. TUNG CHINGCO MANUFACTURING CORP.
Product / ServiceLIGO SARDINES
CategoryA01. Food Products
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company:CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency:CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Production Company:ARKEO FILMS Makati City, THE PHILIPPINES

Brief Explanation

Ligo Sardines have been a family favorite for more than 50 years so the concept is while times have changed and people have changed; Ligo Sardines are as good now as they were then. The ad is in black and white and set in the 1950s when Ligo Sardines first became available. It’s true to the ads of that era, complete with the wooden acting, hard-selling script, endless product shots and the prim and proper, happy homemaker preparing the meal of Ligo Sardines for her family. But there’s a twist. In walk two modern-day teenagers, stunning the family with their Technicolor hues and unfussy manner. Gathered round the table, they all enjoy the same Ligo Sardines

Credits

Name Position
Ompong Remigio Chief Creative Officer
Ompong Remigio Copywriter
Bunny Vivero Art Director
Aldrin Anthony A. Galang Agency Producer
Boy Pangilinan Account Supervisor
Aldrin Anthony Galang Producer
Joel Ruiz Director
Ted Mosuelo/Mark Mijares Editor
Julius Canapi/Juan Miguel Salvador Sound Design/Arrangement
Fluid Post Post Production
Noel Lumibao Cameraman
Ike Avellana Lighting
Boy Pangilinan Planner
Ike Avellana Cinematographer
Ike Avellana Director Of Photography
Fluid Post EditingCompany
Production Designer: Erick De Guzman/Colorist: Leoby Marquez Other Credits