SHROOMS

TitleSHROOMS
ClientPEERLESS PRODUCTS MANUFACTURING CORP.
Product / ServiceCHAMPION INFINITY DETERGENT
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:PRODUCTION VILLAGE Makati City, THE PHILIPPINES

Brief Explanation

Overtaking giants like Tide and Ariel, local detergent brand Champion applies its superior technology into an impressive new variant: Champion Infinity -- a powerful detergent that can remove just about any stain. Dramatizing the detergent's stain-cleaning properties, the spot features potent visuals of stain eradication. High-speed cameras were utilized to capture the underwater mushrooming effect of real sauces like mustard, chocolate, Worcestershire sauce, Thousand Island dressing and other edible ingredients.

Credits

Name Position
Melvin M. Mangada Executive Creative Director
Manuel Villafania Creative Director
Melvin Mangada Copywriter
Alfredo Silao Art Director
Sunny Lucero Agency Producer
Kara Filamor Account Supervisor
Cy Ynares Account Manager