Title | SHROOMS |
Brand | PEERLESS PRODUCTS MANUFACTURING CORP. |
Product / Service | CHAMPION INFINITY DETERGENT |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production Company: | PRODUCTION VILLAGE Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Melvin M. Mangada | Executive Creative Director |
Manuel Villafania | Creative Director |
Melvin Mangada | Copywriter |
Alfredo Silao | Art Director |
Sunny Lucero | Agency Producer |
Kara Filamor | Account Supervisor |
Cy Ynares | Account Manager |
Overtaking giants like Tide and Ariel, local detergent brand Champion applies its superior technology into an impressive new variant: Champion Infinity -- a powerful detergent that can remove just about any stain. Dramatizing the detergent's stain-cleaning properties, the spot features potent visuals of stain eradication. High-speed cameras were utilized to capture the underwater mushrooming effect of real sauces like mustard, chocolate, Worcestershire sauce, Thousand Island dressing and other edible ingredients.