HOSTAGE

TitleHOSTAGE
ClientLG ELECTRONICS
Product / ServiceLG OPTIMUS ONE
CategoryB01. Internet Film
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA
Production Company:BACKYARD PRODUCTIONS Los Angeles, USA

Brief Explanation

The task is to get price-conscious, white collar, non-smart phone users to switch to LG Optimus One. It's the phone with powerful search features that allow you to search for anything in real time. The series of films show a hostage taker negotiator successfully dealing with the bad guy. A top physicist speaking confidently to a full auditorium. A sushi chef deftly preparing puffer fish sushi. But it turns out they just searched the knowledge on their LG phones a few moments before. Anyone becomes an instant expert with the different search tools of LG Optimus One.

Credits

Name Position
Johnny Tan Executive Creative Director
Johnny Tan/Craig Howie Copywriter
Johnny Tan Art Director
Krystie Koh/Bettina Feng Agency Producer
Joanne Liu/Ryan Law Account Supervisor
Kris Mathur/Carr Donald Producer
Rob Pritts Director
Joe Guest Editor
Song Zu Sound Design/Arrangement
John Pardue Cameraman
John Pardue Lighting
Lindsay Jehan Music
Joanne Liu/Ryan Law Account Manager
Ed Tsue Planner