Title | DREAM RANGER |
Brand | TA CHONG BANK |
Product / Service | BANK |
Category | A12. Financial Products & Services |
Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | PHENOMENA Bangkok, THAILAND |
Name | Position |
---|---|
Jennifer Hu | Executive Creative Director |
Jennifer Hu | Creative Director |
Jennifer Hu/Justin Chia | Copywriter |
Leah Chen | Art Director |
Abby Ku | Agency Producer |
Anchored Chen | Account Supervisor |
Edmund Koh | Advertiser's Supervisor |
Thanonchai Sornsriwichai | Director |
Melody Chen/Giovanna Chan/Anita Hsieh | Account Manager |
Oliver Tsai | Planner |
'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit.