| Title | NEW LOVE |
| Brand | MERCEDES-BENZ |
| Product / Service | OLD-FOR-NEW PROMOTION |
| Category | A08. Cars & Automotive Services |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Jennifer Hu | Executive Creative Director |
| Jennifer Hu | Creative Director |
| Justin Chia/Arnie Hung | Copywriter |
| Leah Chen/Vincent Hsu | Art Director |
| Chiuchi Chuang | Agency Producer |
| Fy Lu/Jack Chao | Account Supervisor |
| Kim Lin | Advertiser's Supervisor |
| Iris Hsiao/Joanne Tsai | Account Manager |
| Winnie Lan | Planner |
This is a promotion on all Mercedes car models, encouraging existing Mercedes owners to purchase a brand new Mercedes-Benz.