Title | NEW LOVE |
Brand | MERCEDES-BENZ |
Product / Service | OLD-FOR-NEW PROMOTION |
Category | A08. Cars & Automotive Services |
Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Jennifer Hu | Executive Creative Director |
Jennifer Hu | Creative Director |
Justin Chia/Arnie Hung | Copywriter |
Leah Chen/Vincent Hsu | Art Director |
Chiuchi Chuang | Agency Producer |
Fy Lu/Jack Chao | Account Supervisor |
Kim Lin | Advertiser's Supervisor |
Iris Hsiao/Joanne Tsai | Account Manager |
Winnie Lan | Planner |
This is a promotion on all Mercedes car models, encouraging existing Mercedes owners to purchase a brand new Mercedes-Benz.