SOCCERBALL

TitleSOCCERBALL
ClientMIKI SHOKO
Product / ServiceCHILDREN'S CLOTHING BRAND
CategoryA06. Clothing, Footwear & Accessories
EntrantDENTSU CREATIVE X Tokyo, JAPAN
Entrant Company:DENTSU CREATIVE X Tokyo, JAPAN
Advertising Agency:DENTSU KANSAI Tokyo, JAPAN
2nd Production Company:PROTEAN IMAGE GROUP Venice, USA

Brief Explanation

In creating these spots for children’s clothing, we started with the idea of harnessing the natural cuteness children possess accentuated with their unbridled imagination and senses of fantasy. Through the use of familiar fashion oriented imagery and conventional production techniques, interspersed with unconventional naïf animation, we attempted to go beyond the realm normally inhabited by adults. Locations such as a child’s room and a soccer field were chosen to keep the children comfortable in environments familiar to them while allowing their innate creativity to carry us into the fantastic yet memorable world of their imaginations.

Credits

Name Position
Kaoru Matsui Executive Creative Director
Shuhei Fujiwara Creative Director
Sota Koho Copywriter
Hideyuki Nakamoto Art Director
Junichi Taniguchi/Keisuke Ishikawa Account Supervisor
Tatsuo Kitagawa/Hiroyuki Sagae Producer
Mark Dippe Director
Tom Sanders Editor
Animation Picture Company/Talon Nightshade/Dan Goldman Animation
Michael Butler Lighting
Reza Safinia Music
Sota Koho/Satoshi Usui/Akiko Sano/Ai Ishimatsu/Kakeru Asagi Planner
Garry Waller Director Of Photography
Executiveproducer-Cellin Gluck(us)/Producer-Garet Gluck(us) Other Credits