Title | SOCCERBALL |
Brand | MIKI SHOKO |
Product / Service | CHILDREN'S CLOTHING BRAND |
Category | A06. Clothing, Footwear & Accessories |
Entrant | DENTSU CREATIVE X Tokyo, JAPAN |
Entrant Company: | DENTSU CREATIVE X Tokyo, JAPAN |
Advertising Agency: | DENTSU KANSAI Tokyo, JAPAN |
2nd Production Company: | PROTEAN IMAGE GROUP Venice, USA |
Name | Position |
---|---|
Kaoru Matsui | Executive Creative Director |
Shuhei Fujiwara | Creative Director |
Sota Koho | Copywriter |
Hideyuki Nakamoto | Art Director |
Junichi Taniguchi/Keisuke Ishikawa | Account Supervisor |
Tatsuo Kitagawa/Hiroyuki Sagae | Producer |
Mark Dippe | Director |
Tom Sanders | Editor |
Animation Picture Company/Talon Nightshade/Dan Goldman | Animation |
Michael Butler | Lighting |
Reza Safinia | Music |
Sota Koho/Satoshi Usui/Akiko Sano/Ai Ishimatsu/Kakeru Asagi | Planner |
Garry Waller | Director Of Photography |
Executiveproducer-Cellin Gluck(us)/Producer-Garet Gluck(us) | Other Credits |
In creating these spots for children’s clothing, we started with the idea of harnessing the natural cuteness children possess accentuated with their unbridled imagination and senses of fantasy. Through the use of familiar fashion oriented imagery and conventional production techniques, interspersed with unconventional naïf animation, we attempted to go beyond the realm normally inhabited by adults. Locations such as a child’s room and a soccer field were chosen to keep the children comfortable in environments familiar to them while allowing their innate creativity to carry us into the fantastic yet memorable world of their imaginations.