TIME

TitleTIME
ClientROCK RECORDS
Product / ServiceROCK RECORDS
CategoryA15. Corporate Image
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:PRO FILMS Taipei, CHINESE TAIPEI

Brief Explanation

Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created “Time”, and the theme song “Leave the sadness to myself” is a classical pop music published by Rock Records. It tells the mood when one can’t keep his lover but still wish to be together, which can echo the actor’s feelings of keeping his friend but in vain. Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Lion Tsai/Vivien Chou Creative Director
Lion Tsai/Renee Chen Copywriter
Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen Art Director
Allen Koo Agency Producer
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Supervisor
Su-Pei Tuan Advertiser's Supervisor
He Meng Hong Director
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Manager