| Title | TIME |
| Brand | ROCK RECORDS |
| Product / Service | ROCK RECORDS |
| Category | A15. Corporate Image |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | PRO FILMS Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Richard Yu | Executive Creative Director |
| Richard Yu/Lion Tsai/Vivien Chou | Creative Director |
| Lion Tsai/Renee Chen | Copywriter |
| Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen | Art Director |
| Allen Koo | Agency Producer |
| Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Supervisor |
| Su-Pei Tuan | Advertiser's Supervisor |
| He Meng Hong | Director |
| Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Manager |
Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created “Time”, and the theme song “Leave the sadness to myself” is a classical pop music published by Rock Records. It tells the mood when one can’t keep his lover but still wish to be together, which can echo the actor’s feelings of keeping his friend but in vain. Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.