SAFETY HELMET

TitleSAFETY HELMET
ClientROCK RECORDS
Product / ServiceROCK RECORDS
CategoryA15. Corporate Image
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:PRO FILMS Taipei, CHINESE TAIPEI

Brief Explanation

Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created the film “Safety helmet”, and the theme song “Home” is a classical pop music published by Rock Records. The repeated lyrics “Come home, Come home” echoed the mood when the actress yelled “Go home…go home…go back to your home!” Via this film, Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Lion Tsai/Vivien Chou Creative Director
Lion Tsai/Renee Chen Copywriter
Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen Art Director
Allen Koo Agency Producer
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Supervisor
Su-Pei Tuan Advertiser's Supervisor
He Meng Hong Director
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Manager