PURSUIT

TitlePURSUIT
ClientROCK RECORDS
Product / ServiceROCK RECORDS
CategoryA15. Corporate Image
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:PRO FILMS Taipei, CHINESE TAIPEI

Brief Explanation

Rock Records is a well-known music brand in Taiwan, and has its 30th anniversary in 2010. It was the most representative Taiwan record company, and also an important indicator of Chinese music in Asia. We developed the film “Pursuit” that delivered a new sight of “Thanks God, there’s music in the world”, and chose the universal song, “Happy Birthday” as the theme song to bring out the linkage of Rock Records’ 30th anniversary. Delivering that even Rock Records is 30 years old, Rock Records still loves music, because music is just living in our lives.

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Lion Tsai/Vivien Chou Creative Director
Lion Tsai/Renee Chen Copywriter
Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen Art Director
Allen Koo Agency Producer
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Supervisor
Su-Pei Tuan Advertiser's Supervisor
He Meng Hong Director
Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin Account Manager