| Title | PURSUIT |
| Brand | ROCK RECORDS |
| Product / Service | ROCK RECORDS |
| Category | A15. Corporate Image |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | PRO FILMS Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Richard Yu | Executive Creative Director |
| Richard Yu/Lion Tsai/Vivien Chou | Creative Director |
| Lion Tsai/Renee Chen | Copywriter |
| Richard Yu/Vivien Chou/Elvin Liu/Peggy Chen | Art Director |
| Allen Koo | Agency Producer |
| Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Supervisor |
| Su-Pei Tuan | Advertiser's Supervisor |
| He Meng Hong | Director |
| Henry Chu/Grace Chang/Chien Luo/Qun Jian Lin | Account Manager |
Rock Records is a well-known music brand in Taiwan, and has its 30th anniversary in 2010. It was the most representative Taiwan record company, and also an important indicator of Chinese music in Asia. We developed the film “Pursuit” that delivered a new sight of “Thanks God, there’s music in the world”, and chose the universal song, “Happy Birthday” as the theme song to bring out the linkage of Rock Records’ 30th anniversary. Delivering that even Rock Records is 30 years old, Rock Records still loves music, because music is just living in our lives.