Title | BOUNCINESS |
Brand | MEI-CHAO |
Product / Service | FRUIT & VEGETABLE VEGE-JUICE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Executive Creative Director |
Richard Yu/Kurt Lin | Creative Director |
Zoe Huang | Copywriter |
Richard Yu/Kurt Lin/Carrie Ning/Titan Tsai | Art Director |
Ivy Lin | Agency Producer |
Henry Chu/Vivien Chang/Aaron Chen/Stanley Chien | Account Supervisor |
Haur Chou | Advertiser's Supervisor |
Wang-Lin Lee | Director |
Henry Chu/Vivien Chang/Aaron Chen/Stanley Chien | Account Manager |
The health awareness is rising lately among consumers in Taiwan, and the market of fruit and vegetable juice is competitive. How do we stand out from all competitors, and enhance the brand image? From research we found the point consumers care about is not only on its taste. More over, the origin of material is highly respected, so we defined our brand position as: The best collection for fruit and vegetable juice. We want to build up the professional image of Mei-Chao Fruit and Vegetable King 32 in 1 Vege-juice, the enhance the brand awareness and preference.