BOUNCINESS

TitleBOUNCINESS
ClientMEI-CHAO
Product / ServiceFRUIT & VEGETABLE VEGE-JUICE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Brief Explanation

The health awareness is rising lately among consumers in Taiwan, and the market of fruit and vegetable juice is competitive. How do we stand out from all competitors, and enhance the brand image? From research we found the point consumers care about is not only on its taste. More over, the origin of material is highly respected, so we defined our brand position as: The best collection for fruit and vegetable juice. We want to build up the professional image of Mei-Chao Fruit and Vegetable King 32 in 1 Vege-juice, the enhance the brand awareness and preference.

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Kurt Lin Creative Director
Zoe Huang Copywriter
Richard Yu/Kurt Lin/Carrie Ning/Titan Tsai Art Director
Ivy Lin Agency Producer
Henry Chu/Vivien Chang/Aaron Chen/Stanley Chien Account Supervisor
Haur Chou Advertiser's Supervisor
Wang-Lin Lee Director
Henry Chu/Vivien Chang/Aaron Chen/Stanley Chien Account Manager