Title | SEPARATION |
Brand | ISABELLE WEDDING CAKE |
Product / Service | WEDDING CAKE BRAND |
Category | A01. Food Products |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | MILK N HONEY FILMS, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Executive Creative Director |
Richard Yu/Lion Tsai/Vivien Chou | Creative Director |
Lion Tsai/Renee Chen/Faye Chang | Copywriter |
Richard Yu/Vivien Chou/Elven Liu/Peggy Chen | Art Director |
Allen Koo | Agency Producer |
Henry Chu/Jojo Tsai/Alin Chen/Nick Fang | Account Supervisor |
Sara Lee | Advertiser's Supervisor |
Johnny Au | Director |
Henry Chu/Jojo Tsai/Alin Chen/Nick Fang | Account Manager |
Isabelle is the leading brand of wedding cake in Taiwan, their tagline “Let’s Get Married!”is well-known to all Taiwanese. In Taiwan, many couples with long relationships choose not getting married. Long relationships make them forget to cherish each other. They talk about breaking up easily just for small arguments. We intend to inspire these couples “Will I really be all right if I lose him/her?” Urge them to cherish each other, and get ready to say “Let’s Get Married!”