DISAPPEARANCE

TitleDISAPPEARANCE
ClientISABELLE WEDDING CAKE
Product / ServiceWEDDING CAKE BRAND
CategoryA01. Food Products
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Production Company:MILK N HONEY FILMS, CHINESE TAIPEI

Brief Explanation

Isabelle is the leading brand of wedding cake in Taiwan, their tagline “Let’s Get Married!”is well-known to all Taiwanese. In Taiwan, many couples with long relationships choose not getting married. Long relationships make them forget to cherish each other. They talk about breaking up easily just for small arguments. We intend to inspire these couples “Will I really be all right if I lose him/her?” Urge them to cherish each other, and get ready to say “Let’s Get Married!”

Credits

Name Position
Richard Yu Executive Creative Director
Richard Yu/Lion Tsai/Vivien Chou Creative Director
Lion Tsai/Renee Chen/Faye Chang Copywriter
Richard Yu/Vivien Chou/Elven Liu/Peggy Chen Art Director
Allen Koo Agency Producer
Henry Chu/Jojo Tsai/Alin Chen/Nick Fang Account Supervisor
Sara Lee Advertiser's Supervisor
Johnny Au Director
Henry Chu/Jojo Tsai/Alin Chen/Nick Fang Account Manager