Title | REAR VIEW GIRLS |
Brand | LEVI STRAUSS & CO |
Product / Service | CURVE ID JEANS |
Category | B01. Internet Film |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company: | FLYING FISH Auckland, NEW ZEALAND |
Name | Position |
---|---|
Nick Worthington | Executive Creative Director |
Levi Slavin | Creative Director |
Levi Slavin/Jae Morrison/Zoe Hawkins/Kia Heinnen | Copywriter |
Levi Slavin/Jae Morrison/Kia Heinnen/Zoe Hawkins | Art Director |
Scott Coldham (Group Account Director) | Account Supervisor |
James Moore And Sam Attenborough From Flying Fish | Producer |
Jae Morrison From Colenso Bbdo | Director |
Mike Hammond | Editor |
Amanda Blank: Something Bigger Something Better | Music |
In 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To compliment the launch, Levi’s asked us to start a conversation. They gave us $10,000 and a pair of Curve ID jeans. The brief: Levi’s make your bum look great. The solution: We mounted a hidden camera in a pair of Curve ID and documented every look, gawk and peek. The target was 100,000 hits on YouTube. In the first 10 days, this ambitious product demonstration was viewed 8 million times, was number 1 on the Ad Age Viral Video Chart, and was one of the most viewed clips in 10 countries.