REAR VIEW GIRLS

Bronze Spike

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TitleREAR VIEW GIRLS
ClientLEVI STRAUSS & CO
Product / ServiceCURVE ID JEANS
CategoryB01. Internet Film
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency:COLENSO BBDO Auckland, NEW ZEALAND
Production Company:FLYING FISH Auckland, NEW ZEALAND

Brief Explanation

In 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To compliment the launch, Levi’s asked us to start a conversation. They gave us $10,000 and a pair of Curve ID jeans. The brief: Levi’s make your bum look great. The solution: We mounted a hidden camera in a pair of Curve ID and documented every look, gawk and peek. The target was 100,000 hits on YouTube. In the first 10 days, this ambitious product demonstration was viewed 8 million times, was number 1 on the Ad Age Viral Video Chart, and was one of the most viewed clips in 10 countries.

Credits

Name Position
Nick Worthington Executive Creative Director
Levi Slavin Creative Director
Levi Slavin/Jae Morrison/Zoe Hawkins/Kia Heinnen Copywriter
Levi Slavin/Jae Morrison/Kia Heinnen/Zoe Hawkins Art Director
Scott Coldham (Group Account Director) Account Supervisor
James Moore And Sam Attenborough From Flying Fish Producer
Jae Morrison From Colenso Bbdo Director
Mike Hammond Editor
Amanda Blank: Something Bigger Something Better Music