| Title | BEER - THE UNTOLD STORY |
| Brand | DB BREWERIES |
| Product / Service | DB EXPORT BEER |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company: | REVOLVER Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Executive Creative Director |
| Levi Slavin | Creative Director |
| Nick Worthington/Karl Fleet/Tom Paine | Copywriter |
| Mike Davison | Art Director |
| Nigel Sutton | Agency Producer |
| Angela Watson (Group Acount Director) And Tim Ellis (Account Director) | Account Supervisor |
| Michael Ritchie/Caroline Barry/Jeff Williams From Revolver Films | Producer |
| Glue Society | Director |
| Offline Edit By Adam Jenkins From Feed The Walrus And Justin Harwood From Tomorrowland | Editor |
| Liquid Studios | Sound Design/Arrangement |
| Liquid Studios | Music |
| Stefanie Robertson (Account Manager) | Account Manager |
| Russell Boyd | Cinematographer |
| Russell Boyd | Director Of Photography |
| Online Edit By Jon Baxter And Mike Robinson From Perceptual Engineering | EditingCompany |
After many years of misplaced enthusiasm with Export Gold, DB Export is now embracing its history and brewing credentials as a great New Zealand beer brand. The history of DB Export is the best story never told. In 1958, the Labour government imposed a cruel tax on imported beer as part of their harsh “Black Budget”. Enter Morton Coutts, a visionary man with generations of brewing credentials and an ingenious streak. As the master brewer at DB Breweries, Morton took on the government with the ambition of brewing an export quality beer right here in New Zealand that would not only avoid the government’s tax, but would stand its own on the world stage as a quality beer. The result was DB Export Beer, released in 1960 and crowned “Best Beer in the World” in 1968. 50 years after its release, DB Export Beer is back! The father of Export Gold, Export Dry and Export 33; DB Export Beer is back to pull in the family and bring thirsty kiwi men back into the DB Export brand.