BEER - THE UNTOLD STORY

Silver Spike

The Flash Player is required to view this content.

TitleBEER - THE UNTOLD STORY
ClientDB BREWERIES
Product/ServiceDB EXPORT BEER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency:COLENSO BBDO Auckland, NEW ZEALAND
Production Company:REVOLVER Auckland, NEW ZEALAND

Brief Explanation

After many years of misplaced enthusiasm with Export Gold, DB Export is now embracing its history and brewing credentials as a great New Zealand beer brand. The history of DB Export is the best story never told. In 1958, the Labour government imposed a cruel tax on imported beer as part of their harsh “Black Budget”. Enter Morton Coutts, a visionary man with generations of brewing credentials and an ingenious streak. As the master brewer at DB Breweries, Morton took on the government with the ambition of brewing an export quality beer right here in New Zealand that would not only avoid the government’s tax, but would stand its own on the world stage as a quality beer. The result was DB Export Beer, released in 1960 and crowned “Best Beer in the World” in 1968. 50 years after its release, DB Export Beer is back! The father of Export Gold, Export Dry and Export 33; DB Export Beer is back to pull in the family and bring thirsty kiwi men back into the DB Export brand.

Credits

Name Position
Nick Worthington Executive Creative Director
Levi Slavin Creative Director
Nick Worthington/Karl Fleet/Tom Paine Copywriter
Mike Davison Art Director
Nigel Sutton Agency Producer
Angela Watson (Group Acount Director) And Tim Ellis (Account Director) Account Supervisor
Michael Ritchie/Caroline Barry/Jeff Williams From Revolver Films Producer
Glue Society Director
Offline Edit By Adam Jenkins From Feed The Walrus And Justin Harwood From Tomorrowland Editor
Liquid Studios Sound Design/Arrangement
Liquid Studios Music
Stefanie Robertson (Account Manager) Account Manager
Russell Boyd Cinematographer
Russell Boyd Director Of Photography
Online Edit By Jon Baxter And Mike Robinson From Perceptual Engineering EditingCompany