ITCHERCISE 1

TitleITCHERCISE 1
ClientSANJIU MEDICINE
Product / ServiceMEDICINE
CategoryB01. Internet Film
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Production Company:A NEW LIFE FILMS Shanghai, CHINA

Brief Explanation

999 inflammation medicine has been sold in China for over a decade, and it is considered an old and well-known brand in the Chinese market. In order to sustain its popularity, the goal is to make the 999 brand the talk of the town among consumers. It’s a routine that Chinese students perform exercises every morning before class. Even adults continue this practice till today. Therefore we created a new form of exercise for our itch relief cream —— “999 Itchercise” The video has been uploaded on Weibo, video broadcasting websites, social networking websites, etc, and have received great feedback and much attention.

Credits

Name Position
Yang Yeo/Elvis Chau Executive Creative Director
Hu Gang/Diana Li Creative Director
Diana Li/Eva Han Copywriter
Hu Gang/Eric Duan Art Director
Xu Jing Agency Producer
Sarah Shen/Tony Fu/Rachel Liu Account Supervisor
Tina Zhuang Producer
Khoo Wei Hung Director
Jiang Li Ping Editor
Film Valley Post Production
Liang Zhong Qiang Cameraman
Sync Music