Title | ITCHERCISE 1 |
Brand | SANJIU MEDICINE |
Product / Service | MEDICINE |
Category | B01. Internet Film |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
Advertising Agency: | JWT SHANGHAI, CHINA |
Production Company: | A NEW LIFE FILMS Shanghai, CHINA |
Name | Position |
---|---|
Yang Yeo/Elvis Chau | Executive Creative Director |
Hu Gang/Diana Li | Creative Director |
Diana Li/Eva Han | Copywriter |
Hu Gang/Eric Duan | Art Director |
Xu Jing | Agency Producer |
Sarah Shen/Tony Fu/Rachel Liu | Account Supervisor |
Tina Zhuang | Producer |
Khoo Wei Hung | Director |
Jiang Li Ping | Editor |
Film Valley | Post Production |
Liang Zhong Qiang | Cameraman |
Sync | Music |
999 inflammation medicine has been sold in China for over a decade, and it is considered an old and well-known brand in the Chinese market. In order to sustain its popularity, the goal is to make the 999 brand the talk of the town among consumers. It’s a routine that Chinese students perform exercises every morning before class. Even adults continue this practice till today. Therefore we created a new form of exercise for our itch relief cream —— “999 Itchercise” The video has been uploaded on Weibo, video broadcasting websites, social networking websites, etc, and have received great feedback and much attention.