LAST LEAF

TitleLAST LEAF
ClientSAMSUNG ELECTRONICS
Product / ServiceNX SERIES
CategoryB01. Internet Film
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:SERIOUS BUSINESS LLC Cambridge, USA

Brief Explanation

This music video is the first "toast-based" stop-motion animation. The visual is a description of extensive animating sessions since 2430 pieces of toast at a rate of 15 pieces of toast per second to make this music video with nx100. Each pieces of toast has the image of autumn setting and illustration looking out of a children's book. It features warm hearted story of OK Go's latest single, "Last Leaf."

Credits

Name Position
Joungrack Lee Chief Creative Officer
Thomas Hongtack Kim Executive Creative Director
Thomas Hongtack Kim Creative Director
Keyjo Lee/Seongyeon Son Art Director