FOUNDATION

TitleFOUNDATION
ClientHSBC
Product / ServicePERSONAL FINANCIAL SERVICES
CategoryA12. Financial Products & Services
EntrantBATES Hong Kong, HONG KONG
Entrant Company:BATES Hong Kong, HONG KONG
Advertising Agency:BATES Hong Kong, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG
2nd Production Company:LA HUELLA EFECTOS DIGITALES Madrid, SPAIN

Brief Explanation

HSBC Personal Financial Services has an unique position in the heart of Hong Kong people --- at the foundation level. We have been serving here for over 100 years, supporting generations and generations of progress in this city, from a fisherman port to a financial centre of the world. We silently built a sold foundation of growth where every citizen can stand on and hold onto. We love to see the city transformed into a better place every minute of a day, every day of a year. Strangely enough, people still call us the "Hong Kong Bank", despite the fact that we have been officially named HSBC for quite some time. As a result, we have been perceived as the most trusted bank and number one bank of choice over the years. Our ad aims to reflect this unique local sentiment with a distinctive angle and emotional execution.

Credits

Name Position
Almon Lam Executive Creative Director
Terry Tsang Creative Director
Rachel Lo/Terry Tsang Copywriter
Hoi Hau/Anna Chung Art Director
Ellis Lau Agency Producer
Simon Shing Account Supervisor
Jeannette Lee Producer
Alfred Hau Director
Henry Yim Editor
Ping Pong Post Production
Lois Kwok/Billy Chan Of Play Music Music
Lee Wing Lok Director Of Photography
Ping Pong EditingCompany
La Huella Efectos Digitales Other Credits