Title | PASS IT ON WHEN YOU'RE DONE WITH IT |
Brand | SRI LANKA EYE DONATION SOCIETY |
Product / Service | SRI LANKA EYE DONATION SOCIETY |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
Entrant Company: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
Advertising Agency: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
Production Company: | 24 FRAMES Colombo, SRI LANKA |
Name | Position |
---|---|
Joono Simon | Chief Creative Officer |
Subhash Pinnapola | Creative Director |
Manoj Dharmawardane/Aman Ashraff | Copywriter |
Sithum Walter/Lalith Karunatilaka | Art Director |
Mohamed Ikram | Agency Producer |
Lara Baptist | Account Supervisor |
Priyantha Kaluarachchi | Producer |
Subhash Pinnapola | Director |
Saman Sujeewa/Lasith Padukkage | Editor |
24 Frames | Post Production |
Sajith Peris | Music |
Gian De Rose | Account Manager |
Murtaza A. Tajbhoy | Planner |
Pushkumara Rajaguru | Director Of Photography |
24 Frames | EditingCompany |
Little Boy: Prakash Raja / Guy: Sampath Jayaweera | Other Credits |
"Pass It On When You're Done With it" is a short film written, filmed and produced entirely on a pro bono basis for the Sri Lanka Eye Donation Society. The film captures the emotional sense of yearning that is eternally prevalent in the minds of those of us who cannot see and the feeling of helplessness faced by those of us who believe we are powerless to help them. An emotion we shall no longer feel, should we all answer the call to action that is communicated in this commercial.