RICH MAN

TitleRICH MAN
ClientHONG KONG YAKULT
Product / ServiceYOGHURT DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDENTSU HONG KONG, HONG KONG
Entrant Company:DENTSU HONG KONG, HONG KONG
Advertising Agency:DENTSU HONG KONG, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Brief Explanation

Creative Background: Although Yakult's image as a health brand had been well established in HongKong, some people were still unconvinced that it might also be good for our intestinal tract. The objective of this TV commercial was, therefore, to convince these people and at the same time reinforce the overall healthy image of Yakult products. Synopsis: The story was told by a delivery boy… He made a delivery to a mansion one day. When he was about to leave, he discovered that he was paid 50 cents too much so he told the maid. The rich old man appreciated his honesty and asked the delivery boy whether he would like to inherit his entire fortune. A fast cut of scenes show the luxury life the delivery boy would have enjoyed. But he thought the rich old man was only kidding him and so he left. The rich old man sighed. The interesting story line in effect explained that lots of things in life are just 'too good to be true'. As a result, viewers had come around to the idea that Yakult is in fact good for the intestines.

Credits

Name Position
Albert Wong Executive Creative Director
Sammy Lau/Bonnie Wong Creative Director
Bonnie Wong/Albert Wong Copywriter
Kin Chan/Echo Tang Art Director
Elisa Leung Agency Producer
Clarice Lam Account Supervisor
Corine Liu Advertiser's Supervisor
Ricko Chow Producer
Alfred Hau Director
Henry Yim Editor
Lois Kwok/Billy Chan Sound Design/Arrangement
Wee Wee Productions Post Production
Lee Wing Lok Cameraman
Play Music Music
Masako Yamanaka Account Manager
Lee Wing Lok Cinematographer
Lee Wing Lok Director Of Photography
Ping Pong EditingCompany