FUK

Silver Spike Campaign

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Campaign
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TitleFUK
BrandLUB D HOSTEL
Product / ServiceHOSTEL
CategoryB01. Internet Film
2 of 3 Campaign
EntrantCREATIVE SPIKE Bangkok, THAILAND
Entrant Company:CREATIVE SPIKE Bangkok, THAILAND
Advertising Agency:CREATIVE SPIKE Bangkok, THAILAND
Production Company:CHACREE RUJIVIPHAT Bangkok, THAILAND

Credits

Name Position
Putthikoon Penwan Creative Director
Bhattara Tanchavalit/Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab Copywriter
Putthikoon Penwan/Charnpanu Suchaxaya Art Director
Chatchai Kunponpitak Agency Producer
Chakkrapong Haesuwannakit Account Supervisor
Chacree Rujiviphat Director
Samuchchai Kriengsukpichit Editor
Apichart Thaweeaphiradeevicha Cameraman
Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab Planner

Brief Explanation

A quirky promotion with Thai flavor : 1 Sentence 1 Night Challenge, a ‘Thai Tongue-Twisting Challenge’ allowed the person who could speak fluently and closely enough to the original version in each day to be rewarded a free night stay at Lub d Hostel. We recorded all challenge participants and their clips would be re-edited and broadcasted through popular social networking websites. Either winners or losers of this challenge became our presenters !!