TEH TARIK ORI

TitleTEH TARIK ORI
ClientF&N DAIRIES
Product / ServiceSWEETENED CREAM DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantLOWE & PARTNERS Petaling Jaya, MALAYSIA
Entrant Company:LOWE & PARTNERS Petaling Jaya, MALAYSIA
Advertising Agency:LOWE & PARTNERS Petaling Jaya, MALAYSIA
Production Company:MOJO FILMS Petaling Jaya, MALAYSIA

Brief Explanation

Teh tarik (‘pulled’ tea) is Malaysia’s most popular beverage, served at local Indian-Muslim restaurants. This spot depicts how a perfect cup of teh tarik should be made using the right techniques and ingredients (such as F&N Sweetened Creamer) as demonstrated by a ‘Mamak’ (Indian Muslim) restaurant owner and his co-workers in their own slang and idiosyncrasies.

Credits

Name Position
Ng Heok Seong Executive Creative Director
Ezra Foo Copywriter
Kevin Sim/Ng Heok Seong Art Director
Noelle Goh Agency Producer
Choo Lee Lee Account Supervisor
Jeremy Zainal Producer
Barney Chua Director
Esham Shahlin Editor
Fuse Asia Sound Design/Arrangement
Asia-Pacific Video Labs Post Production
April Toh Account Manager
Anirban Ganguly Planner
Lim Hon Lun Director Of Photography